Clay Shirky

 He believes that audiences are no longer passive and he thinks that we no longer enjoy mindlessly watching movies and reading magazines and just let it wash in. He now thinks that we are audiences that are now more active and wanting to interact with the media itself. 

His reasoning behind this idea is the recent explosion in technology in the last few years and he thinks that this explosion of more technology has only made us more active as an audience as well as changing our expectations and behaviours. An example of this is the recent change in the newspaper industry from them starting of with the paper copies to the online versions that most people use nowadays. 

Shirky also believes that audiences now like to be speak back to the producers of media and give them their own opinion and thoughts on what they have just seen or read. Because of this we are now able to interact with the producers of the media we enjoy and giving them our feedback. 

A few examples of how artists are using an interactive way of getting the audiences attention is by making the performance personal to the audience in some way either by bringing one of them on stage with them as they are singing if they are at a concert or by giving the fan a shoutout on their social media page. This is what Shirky was talking about by having an interactive audience, it is an audience that get involves in what the artist is performing or doing to help the all the audience members feel closer to the artist and to make them also feel like they understand the artist more.