Social media is an important part of marketing nowadays because most people use it everyday and it is also a new way of spotting new talent for A&R representatives to find the next best seller and it is also the next best thing to get and audience interested into an artist. Take Instagram for example this social media platform is great for sharing what is going on with an artist and also lets the fan base hear a little snippet of there new songs.
There are three important parts of Social Media Strategies:
1. Engagement (50%)
2. Storytelling (30%)
3. Promotion (20%)
Engagement:
This gets the audience interested into the Artist and helps them to understand what kind of a person this artist might be in person and also what kind of vibe you would get from that Artist.
Storytelling:
This part is about letting the audience/fan base into some behind the scene footage of an Artist making their music or a music video to help keep them interested in their material and to make sure that they are anticipating the release of the Artists new music.
Promotion:
Artists can also use social media to promote themselves about anything that might catch the eye of an A&R scout in order for them to get their big break and it is also a free way of them getting their music out into the world.
Here are some examples of the three parts to the social media strategy:
 |
| Engagement |
 |
| Storytelling |
No comments:
Post a Comment